14
Dec

How does the brain process different kinds of digital content?

Content is what has created the vast social media landscape, so how can your business become a significant landmark? The first step is understanding how your user will process the different types of content.  I will now break it down into the different types of content and what they are best suited to.

Written content

  • Blog posts
  • case studies
  • whitepapers
  • e- books
  • website content

This content is best for creating a relationship between brand and consumer. Showcasing the expertise and experience of the business. It also helps to build consumer trust.

Graphic content

  • Images
  • Slideshows
  • Infographics

Interestingly, images are stored in our long – memory and help us to remember and quickly understand content. It only takes 1/10th of a second to understand a visual scene and only 250 milliseconds to process a symbol and attach a meaning to it. This is because as much as 50% of our brains are wired to receive visual input.

Therefore, graphic content is best suited for creating memorable content and attracting attention and interest to your brand.

Interactive content

  • Interactive infographics
  • Quizzes

Interactive content engages multiple regions of the brain visually and through participation leading to retention of the information.

Interactive content is easily shareable on social media and can be exploited by businesses to increase reach, engagement and ultimately lead generation.

Video Content

  • Video content including:
  • Brand/ Culture videos
  • Product/service advertisement videos
  • Video blogs (Vlogs)
  • Webinars

Video content can establish and build an emotional connection with viewers and has an advantage over text content as the brain can process video 60,000 times faster. Video content is best for conveying personal stories about your company, history and the brand to form an emotional connection with the user/customer.

Conclusion

So, there you have it, a quick breakdown of different content and how it is perceived by users. Depending on the nature of your business you and what you want to achieve you should consider what types of content to use, although a combination of a few should be used to ensure content is new and varied.

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