28
May

Pinterest, an alternative advertising platform?

  Quick statistics As of 2016 Pinterest had 100 million monthly users. 93 percent of Pinners use the platform to plan purchases, and 87 percent of Pinners have already made a purchase after seeing a product on the platform. 75 percent of saved Pins come from businesses, and 2 million people pin product Pins every […]

21
May

How to get on the Instagram Explore page

In June 2016, Instagram made its intentions clear that its new algorithm would prioritise content that appealed to users regardless of when it was posted. As a result, this made it hard to incorporate social media marketing, as users would often miss content. Therefore, engagement is key and the following 3 factors influence the ranking […]