How GDPR Will Affect Social Media Marketing
First of all, lets define exactly what GDPR is:
GDPR is the General Data Protection Regulation. The UK currently follows the Data Protection Act 1998, however this will change when GDPR comes into place in May 2018. Essentially GDPR looks at strengthening data protection legislation and having stricter enforcement measures.
So what does this mean?
Come May 2018, processors and controllers will need abide to the new regulations. It means that companies need to introduce new processes associated with the collection and storage of individuals personal information. It also means that companies such as Facebook, Twitter and Instagram must be able to easily delete personal information when requested to do so.
What about social media marketing?
Social media will see a shift towards ‘opt-in’ marketing. It could be said that GDPR is about putting the consumers back in charge, they can follow/unfollow which brands they want to, they can subscribe to the channels and pages they desire.
Brands will need to be more careful with their communication over social media channels, ensuring they comply to the new rules, and keeping people engaged and interested by giving consumers exactly what they want on each social media channel.
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GDPR will bring both positive and negative changes. So as May 2018 draws closer, make sure your company researches into exactly what these new changes will mean and how you can make sure you comply to them.