13
Oct

The Social Media Sales Funnel: 5 Steps to Success

    Last week presented at the Recruitment Expo, Birmingham, NEC on ‘The Social Media Sales Funnel: 5 Steps to Success’. In this presentation we went through the 5 steps in detail looking at both personal social channels and brand social channels. What are the 5 steps to social media success? [Image from @KtjHale] Step […]

02
Oct

Why Messaging Apps Are So Important

It is said that around 80% of mobile users are downloading messaging apps such WhatsApp, Facebook Messenger and Viber, across the globe – and more and more people are expected to start using them. With no limitation on the number you can send, messaging apps are replacing and changing how people used to send texts […]

12
Sep

How GDPR Will Affect Social Media Marketing

How GDPR Will Affect Social Media Marketing First of all, lets define exactly what GDPR is: GDPR is the General Data Protection Regulation. The UK currently follows the Data Protection Act 1998, however this will change when GDPR comes into place in May 2018.  Essentially GDPR looks at strengthening data protection legislation and having stricter […]

09
Jul

Instagram Vs Snapchat, Who’s winning? the answer may surprise you…

Back in September we covered Snapchat Vs Instagram , today we revisit the on-going fight through Snapchat & Instagram stories. The latest data shows that Instagram Stories now has 250 million daily active users, up from 200 million in April, according to the company. On the other hand, engagement with Snapchat Stories declined 50 percent in June […]

26
Jun

Facebooks new video app, a future threat to Youtube and a new opportunity for businesses to engage with users

Facebook announced the release of a new unnamed mobile app set to be released later this year at Vidcon. This come as part of an effort by Facebook to capture the interest of video content creators who predominantly use YouTube because it is the most popular platform for video content. Danker explained at VidCon that […]

18
Jun

WordPress release a new analytics tool

WordPress engine have launched a new content performance analytics tool, this includes some Google Analytics data to measure content by authors, posts and topics more effectively. They’ve called it ‘content performance’ and its purpose is to give clearer insights into how well specific content is doing. However, this tool differentiates from Google analytics in terms […]

28
May

Pinterest, an alternative advertising platform?

  Quick statistics As of 2016 Pinterest had 100 million monthly users. 93 percent of Pinners use the platform to plan purchases, and 87 percent of Pinners have already made a purchase after seeing a product on the platform. 75 percent of saved Pins come from businesses, and 2 million people pin product Pins every […]

21
May

How to get on the Instagram Explore page

In June 2016, Instagram made its intentions clear that its new algorithm would prioritise content that appealed to users regardless of when it was posted. As a result, this made it hard to incorporate social media marketing, as users would often miss content. Therefore, engagement is key and the following 3 factors influence the ranking […]

24
Mar

How to attract consumers to your business through video content?

Following one of our previous blogs How does the brain process different kinds of digital content? This blog will focus specifically on video content the most engaging content to users with “advantage over text content as the brain can process video 60,000 times faster.” Video content is best suited for “conveying personal stories about your […]