12
Sep

How GDPR Will Affect Social Media Marketing

How GDPR Will Affect Social Media Marketing First of all, lets define exactly what GDPR is: GDPR is the General Data Protection Regulation. The UK currently follows the Data Protection Act 1998, however this will change when GDPR comes into place in May 2018.  Essentially GDPR looks at strengthening data protection legislation and having stricter […]

09
Jul

Instagram Vs Snapchat, Who’s winning? the answer may surprise you…

Back in September we covered Snapchat Vs Instagram , today we revisit the on-going fight through Snapchat & Instagram stories. The latest data shows that Instagram Stories now has 250 million daily active users, up from 200 million in April, according to the company. On the other hand, engagement with Snapchat Stories declined 50 percent in June […]

28
May

Pinterest, an alternative advertising platform?

  Quick statistics As of 2016 Pinterest had 100 million monthly users. 93 percent of Pinners use the platform to plan purchases, and 87 percent of Pinners have already made a purchase after seeing a product on the platform. 75 percent of saved Pins come from businesses, and 2 million people pin product Pins every […]

21
May

How to get on the Instagram Explore page

In June 2016, Instagram made its intentions clear that its new algorithm would prioritise content that appealed to users regardless of when it was posted. As a result, this made it hard to incorporate social media marketing, as users would often miss content. Therefore, engagement is key and the following 3 factors influence the ranking […]