Few can have escaped the dramatic changes in advertising and marketing over the last few years, with the advent of the internet or online marketing making significant changes to the way businesses now market their products. Traditional forms of advertising such as paper based media, TV and radio to a certain degree have been superseded by the online alternatives due to a variety of reasons.
One key reason is that traditional forms of advertising and marketing would tend to utilise a blanket approach, in terms of demographics etc, whereas the reality with online marketing is that the ability to target specific groups has become a much more viable option and one which tends to bring much better results and ultimately a better return on investment (ROI).
Social media in many ways has led the way, with online resources such as Facebook and twitter offering impressive ways to attract new clients. Additionally LinkedIn, a B2B community, which operates specifically for B2B clientele, is another option.
As mentioned, the difference with online forms of marketing is the ability to target and analyse the results with far more accuracy and much quicker than with other forms of marketing. Whether using paid forms of online marketing such as pay per click, social sponsored ads or banner ads on specific websites, as well as digital pr and content marketing, online promotional methods now provide a more cost effective and efficient platform, which has revolutionised the way businesses market their products and services.
In terms of the future, who knows, but with more and more online resources offering ways to interact with target groups of like minded individuals and the advent of AI related online services, the certainty is that the evolution of online marketing still has some way to go.
At 3Twenty we take a proactive and professional approach to online marketing that works. Our extensive experience ensures results and brings the due rewards for our clientele.