Using social media the right way
Your social media presence has a direct impact on how clients and potential clients view your organisation. Unfortunately many businesses do not use this new and enterprising medium in the right way, which ultimately impacts on how they are perceived by potential clientele.
There are a number of mistakes that consistently are made by business with their social media approach which includes the following
Regular social media posting
A common mistake is not regularly posting, but posting only once in a while. This is an issue when it comes to building followers. For those who do not have the time, there are facilities available which allow you to set up posting over a period of time, which can be useful.
Posting sales content
Another problem that does nothing to improve the impression of a business on social media is to continuously post purely sales based messages. This is one sure fire way to alienate your readership. Adding content which is useful and helpful will engender your followers to your brand. This type of content can be anything including industry news, tips or general content related to the niche or market.
Not replying to comments
Part of the allure of social media is the engagement element. This means responding to comments, enquiries etc. This is why a dedicated individual or management company is essential. Waiting days to get a response is one way to alienate followers.
The solution is to either employ an individual within the business to undertake the duties required. Alternatively many businesses consider using a dedicated social media management company. This offers an affordable and cost effective way to improve and enhance their social media presence.
Regular posting, of interesting and engaging content is critical. This helps to grow readership and followers and provides the platform for potential client engagement going forward
At 3Twenty we pride ourselves on our proactive and professional approach, which brings the due rewards for our clients. Extensive experience gained over several years has enabled us to provide a social media management service that is second to none.