High Street vs. The Web

At its peak Amazon sold 398 products per second in 2015 and this is causing independent retailers present in our local high streets to worry – stop. I’m here to give several tips to keep attracting customers to your store.

More and more people are choosing to shop online from the comfort of their own home. In 2015, the UK spent £815.4 million online, which was an increase of 11.4% from the previous year.

So why is this happening? There are several reasons such as it’s more time effective, you can shop around on many different sites at one time, people are becoming more tech savvy, and perhaps it’s more cost effective too.

Fear not…

There is one thing that online shopping cannot supply – the physical notion of going into a shop, looking round, testing the products… shopping can be an experience.

It’s all about marketing – effective marketing is key. Shops need to promote their business and doing this through social media is great. One great idea is hosting events in-store and what better way to advertise this than through social media – such as creating a public Facebook event. Events such as open displays, charity giveaways, fashion shows or taster evenings are sure to drive traffic to your store. However, don’t stop there – be sure to post pictures of the event on social media to continue to get customers talking about your business and increase the numbers coming to your future events.

Another great tip to encourage sales in-store is to stock products which you simply cannot purchase online. ‘Limited availability’ on stock and ‘in-store only’ creates a sense of exclusivity which will further drive customers to your door.

Customers want to think they are getting the best deal. Despite the fact that there are many offers available online, you too can also provide coupons which are to be redeemed in-store. Advertise these great offers over social media to create a buzz around your business. Social media platforms are excellent tools to get the word out there – friends share pages and offers to each other – increasing the exposure to your business and what it has to offer.

These are just a few tips to get started with - competing with online retailers is difficult. Your business needs to market itself online too, particularly on social media which will soon drive traffic to your shops.


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