Back in September we covered Snapchat Vs Instagram , today we revisit the on-going fight through Snapchat & Instagram stories. The latest data shows that Instagram Stories now has 250 million daily active users, up from 200 million in April, according to the company. On the other hand, engagement with Snapchat Stories declined 50 percent in June compared with the same time last year, according to new data from social analytics company Delmondo. This new data elucidates the threat that Snapchat faces from Instagram, and provides further credit to the decision to extend their portfolio and combat the popularity of Snapchat.
Instagram is being relentless in its strategy to compete with Snapchat adding new features and offering variation through live video an area that Snapchat has chosen to neglect. Users who broadcast live content through Instagram can now opt to share this same content through the Stories section of the app for up to 24 hours. This will fuel the momentum of growth that Instagram has achieved so far and will prompt more views of stories through the new dynamic of content.
What are the takeaways for your business?
Instagram is growing rapidly and isn’t showing any signs of slowing down with future potential in live video content. Both Snapchat and Instagram provide huge opportunity for any business to create more valuable, interactive and personal content that will engage users through stories however Instagram has changed the game with the extra dynamic of live content. The statistics above could reflect a shift in users from Snapchat to Instagram making it more attractive platform to target a wider audience. Furthermore, Instagram has more scope and is a more suitable landscape for marketing as it currently provides a business account option offering value of analysing ROI through analytical data for posted content in addition to the common practise of Instagram influencers to promote and sell sponsored products/brands. Whereas Snapchat is predominantly a more sociable platform with users seeking to engage with friends and family and follow celebrity culture.
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