Instagram is becoming more and more popular and businesses should seriously consider opting in to be a part of this social network.
Getting your business set up on Instagram is a pretty simple process. You first need to create a business account and a business username, set your logo and add some brief details into your bio.
But once you’ve got started up, what’s the best way to make the most of your Instagram account?
Here are a few simple tips to follow:
Use effective #hashtagging. Much like Twitter, Instagram makes critical use of the good old hashtag. The more you #hashtag, the higher the chance of people viewing your post, and thus your page. Be fun with your hashtags, whilst keeping in mind what type of business you are and what you are trying to promote.
Be creative with your photos. It’s good to mix up the pictures that you post. Post fun photos as well as business photos. Posting pictures on Instagram is like telling a story; the picture says it all – so make sure it’s good!
Connect your Instagram account with your other business social media accounts such as Facebook and Twitter. This is a great way to increase your followers as they will see your business on a range of different social media platforms.
Engagement is key. Be sure to follow your followers back and like other people’s posts and comment on them. The more presence you have on Instagram, the better.
Be sure to focus on your customers. One great way to do this is to repost photos from your followers onto your page, it shows that you appreciate them and will boost engagement. Think about what sort of posts they will be wanting to see and engage with, as well as posting photos that keep in line with your business goals.
Instagram isn’t just for photos; you can also include short video clips. Mix it up to keep your Instagram page fresh and up to date. Videos can be a great way to promote an event you might have coming up.
These are just a few simple tips to make the most of your Instagram account. It’s all about what works best for your business and its goals.