Why Messaging Apps Are So Important

It is said that around 80% of mobile users are downloading messaging apps such WhatsApp, Facebook Messenger and Viber, across the globe – and more and more people are expected to start using them.

With no limitation on the number you can send, messaging apps are replacing and changing how people used to send texts and now these apps are expanding. Gone are the days when you could only send one message to one person.

Messaging apps allow you to create group conversations, call people, communicate with brands, buy goods, create a profile and play games.

So why should your business be using messenger apps?

It’s simple really, because your customers are.

It is a great way to connect with your consumers on a network which they are widely using. It allows you to message consumers directly, which creates a more personal touch to the consumption process and it’s something consumers are looking for.

Let’s look at WhatsApp:

It has 1.3 billion monthly active users, sending over 50 billion messages a day. That’s a huge audience for your business to take advantage of. Businesses need to use WhatsApp as a way of interacting one-to-one with individuals, meaning marketers can execute personalised and targeted campaigns.

Facebook Messenger:

With around 1.2 billion monthly active users, Facebook Messenger is another sure way to get your brand out there. You can send out sponsored to people that have previously messaged you, you can place ads in individual’s newsfeeds to encourage a conversation and introduce chatbots - there is a huge variety of ways marketers can use Facebook Messenger effectively.

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Although WhatsApp and Facebook Messenger are the two biggest messenger apps out there, apps like WeChat, Viber and Line are also growing messenger apps and are a great way to put your brand out there.

Messaging apps can be a great way to deliver efficient, quick customer service as well as awareness for your business.


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