Hidden Page: Privacy Policy - needs updating

Privacy Policy

Last updated: 31st August 2016

3Twenty UK ("us", "we", or "our") operates http://www.3twenty.co.uk (the "Site"). This page informs you of our policies regarding the collection, use and disclosure of Personal Information we receive from users of the Site.

We use your Personal Information only for providing and improving the Site. By using the Site, you agree to the collection and use of information in accordance with this policy.

Information Collection And Use

While using our Site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to your name ("Personal Information").

Communications

We may use your Personal Information to contact you with newsletters, marketing or promotional materials and other information that may be of interest.

Security

The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Changes To This Privacy Policy

This Privacy Policy is effective as of 31st August 2016 and will remain in effect except with respect to any changes in its provisions in the future, which will be in effect immediately after being posted on this page.

We reserve the right to update or change our Privacy Policy at any time and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

If we make any material changes to this Privacy Policy, we will notify you either through the email address you have provided us, or by placing a prominent notice on our website.

Contact Us

If you have any questions about this Privacy Policy, please contact us.

 

Hidden Page:[important]  The benefits of social media

16 Jan 2017 @ 16:26

3Twenty are a renowned Social Media Agency Birmingham based company offering professional social media management and Digital PR.

The benefits of social media

Social media has certainly come to the fore in recent years. Twitter, Facebook, LinkedIn and many more now offer anyone the opportunity to engage with people online. For businesses, it has now become a must do scenario,

Dependent upon the profile or demographic of the typical client, different social media platforms offer various benefits. Indeed the demographic of the typical user for each social media platform varies. For example LinkedIn is primarily known as a B2B social media platform, which is ideal for the professional business orientated individual. Facebook on the other hand has a much more general social demographic, with posts from all age groups on a huge array of subject matter.

Social media has various uses, for some it is a vehicle for exposure, increasing lead generation and sales whilst for others it is used for purely informative purposes such as issues or problems and their resolutions. Some of the main benefits are:

Insights

One of the inherent benefits is gaining insights into clients and potential clients. Moving forward targeting in terms of marketing is becoming essential to eradicate wasted budget spend. Social media enables the relevant marketing department or individuals to gain valuable insights which can influence the marketing overall.

Increase exposure and brand awareness

For any growing business exposure is crucial, whether this involves generating interest or converting more leads. Social media provides an ideal platform which to do both. Interesting and engaging content, delivers multiple benefits, whilst increasing brand awareness across a spectrum of potential clients.

Generate better conversions

Due to the ability to target more specifically, if conducted correctly, social media offers an unrivalled opportunity to generate greater numbers of conversions. The ability to target demographics, geographically and by interest, the quality of conversions is also improved dramatically.

Increase website traffic

Website traffic is the lifeblood of any online venture. However, the quality of the traffic is paramount. Social media provides the ability to increase targeted traffic, which is ultimately the most cost effective from of traffic.

Hidden Page:[important] The evolution of online marketing

16 Feb 2017 @ 14:31

Online Marketing Birmingham

Few can have escaped the dramatic changes in advertising and marketing over the last few years, with the advent of the internet or online marketing making significant changes to the way businesses now market their products. Traditional forms of advertising such as paper based media, TV and radio to a certain degree have been superseded by the online alternatives due to a variety of reasons.

One key reason is that traditional forms of advertising and marketing would tend to utilise a blanket approach, in terms of demographics etc, whereas the reality with online marketing is that the ability to target specific groups has become a much more viable option and one which tends to bring much better results and ultimately a better return on investment (ROI).

Social media in many ways has led the way, with online resources such as Facebook and twitter offering impressive ways to attract new clients. Additionally LinkedIn, a B2B community, which operates specifically for B2B clientele, is another option.

As mentioned, the difference with online forms of marketing is the ability to target and analyse the results with far more accuracy and much quicker than with other forms of marketing. Whether using paid forms of online marketing such as pay per click, social sponsored ads or banner ads on specific websites, as well as digital pr and content marketing, online promotional methods now provide a more cost effective and efficient platform, which has revolutionised the way businesses market their products and services.

In terms of the future, who knows, but with more and more online resources offering ways to interact with target groups of like minded individuals and the advent of AI related online services, the certainty is that the evolution of online marketing still has some way to go.

 

At 3Twenty we take a proactive and professional approach to online marketing that works. Our extensive experience ensures results and brings the due rewards for our clientele.

Hidden Page:[important] Twitter for business top tips

2 Mar 2017 @ 14:31

Twitter is an extremely popular social media platform that offers businesses an opportunity to engage with existing and new potential clientele. However for many businesses twitter is a platform which is shrouded in mystery. Below we provide a range of useful tips to enable your business to make the most of this enterprising and useful resource:

1) Complete your profile

This is one of the most frequent issues, that we see on twitter. The profile is your opportunity to provide useful information about your organisation. A surprising number of people view profiles when interested in a particular product or service, so ensure that your profile shows you in the best light.

2) Link to your website

Another common mistake, is not linking your profile to your website. A mistake which no doubt loses potential clients. Think of twitter as a lead generation tool, to create initial interest and then send them to your website to complete the job.

3) Find people to follow

If nobody see's your messages then no one will be interested. How do you get people to follow you? Follow them. Its as simple as that. Find people who may well be interested in what you have to offer. View the followers of competitors and follow them too. Although there is a limit to how many you can follow, once you have had initial interest, you should start to grow your followers organically. Also you should follow people that follow you.

Another option is to use twitter ads, a paid form of advertising which can help to increase followers.

Learn and understand the terminology of twitter

Twitter utilises a variety of different elements, and terminology which can be confusing. Use twitters own glossary to understand what they all mean. Common ones are hashtags (#), RT (Retweet), DM (Direct message).

4) Offer and share valuable content

Apart from creating your own useful content, which is a must, share other useful content from other sources. The aim is to provide a resource which delivers engaging and useful content and delivers guidance and advice. This will keep people coming back to you feed and establish you as an authority. Also do not make all or the majority of your posts sales based.

One of the common mistakes we see are when businesses simply post sales based content, even if offering discounted deals etc, the fact is that people will soon bore of seeing the same messages. Recent studies have shown that one marketing message for every 3 other styles of content related posts, are acceptable.

5) Regular posting is key

Don’t open a twitter account, go through the previous tips and process mentioned previously, then stop posting after a month. Building a regular following takes time and effort. Keep posting 2-4 posts a day if possible, to keep growing your following. There are various online resources which allow you to manage your social media posting, quickly and effectively. Use them and keep your following interested and engaged, by posting regularly and also responding.

3twenty are Twitter specialists, a Birmingham based award winning social media company

Hidden Page:[important] Using social media the right way

13 Jan 2017 @ 16:18

 

Using social media the right way

Your social media presence has a direct impact on how clients and potential clients view your organisation. Unfortunately many businesses do not use this new and enterprising medium in the right way, which ultimately impacts on how they are perceived by potential clientele.

There are a number of mistakes that consistently are made by business with their social media approach which includes the following

Regular social media posting

A common mistake is not regularly posting, but posting only once in a while. This is an issue when it comes to building followers. For those who do not have the time, there are facilities available which allow you to set up posting over a period of time, which can be useful.

Posting sales content

Another problem that does nothing to improve the impression of a business on social media is to continuously post purely sales based messages. This is one sure fire way to alienate your readership. Adding content which is useful and helpful will engender your followers to your brand. This type of content can be anything including industry news, tips or general content related to the niche or market.

Not replying to comments

Part of the allure of social media is the engagement element. This means responding to comments, enquiries etc. This is why a dedicated individual or management company is essential. Waiting days to get a response is one way to alienate followers.

The solution is to either employ an individual within the business to undertake the duties required. Alternatively many businesses consider using a dedicated social media management company. This offers an affordable and cost effective way to improve and enhance their social media presence.

Regular posting, of interesting and engaging content is critical. This helps to grow readership and followers and provides the platform for potential client engagement going forward

At 3Twenty we pride ourselves on our proactive and professional approach, which brings the due rewards for our clients. Extensive experience gained over several years has enabled us to provide a social media management service that is second to none.

Hidden Page:[important]  What is digital PR?

3 Feb 2017 @ 14:26

Birmingham Digital PR

Digital PR is a relatively new tactic in terms of online marketing. It refers to building brand awareness through strategic relationships with integral content writers and journalists, with a view to creating exposure, links and citations.

The aim of digital PR is to increase the reach of the brand, increase traffic to the website with targeted traffic and improve the search engine positions of the website for its relevant keywords. It should also improve credibility of the brand overall.

Another key element of this form of marketing is to increase the number and quality of backlinks to the main brand website. Both citations using what is termed url link, in which the domain is used as the link anchor, and anchortext relevant to the brand may well also be used, which enhances the brand and its exposure.

How can you tell how your digital PR campaign is performing?

Obviously increases in leads, sales and traffic to the website will provide an idea of the performance of the campaign, however by utilising analytics, annotation and tracking, it is possible to see exactly where the traffic is coming from and how the traffic performs in terms of the pages it accesses, the length of time the traffic stays on the page/website etc.

Google Analytics does offer extensive metrics and analysis, including behaviour, attribution, goal conversions and much more.

Another metric that digital pr is measured by are citations and backlinks. There are a number of options both online and software driven to measure the increase in backlinks. The most effective links will be from authority websites within the same niche, and digital pr offers an ideal way to obtain these.

Digital PR is able to provide a multitude of benefits. By providing useful, authoritative content, the website will receive traffic, citations and backlinks, from a variety of useful related websites.

3Twenty are an award winning Digital PR Agency based in Birmingham offering professional digital PR management that gets results.

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